Bringing Improvements to West Adams Blvd.


Between Saturday, May 6 and Friday, May 12, LADOT partner organizations LA-Mas and PESA (Parent Educators, Teachers & Students in Action) produced “X-ing on Adams,” a Vision Zero traffic safety education campaign and creative installation on West Adams Boulevard between Fairfax and Rimpau.

At the sites of collisions involving people walking or biking, LA-Mas wrapped nearby light or utility poles in red and indicated the number of crashes with a triangular marker. For example,a “7” marker would indicate that 7 car crashes that injured pedestrians or bicyclists had occurred at that location since 2013, including 1 fatality. Crashes involving pedestrians and cyclists were also marked with a red “X” on the pavement, with informational text printed in temporary chalk paint in both English and Spanish. Throughout the corridor, light poles were also wrapped in yellow and black to simulate “Caution” tape, encouraging drivers to slow down and be careful. Check out this great video from the point of view of a driver heading down West Adams through the installation:

Throughout the week, PESA connected with Dorsey High School and John Adams Middle School, local nonprofit organizations, neighborhood councils, and faith-based organizations to deliver presentations and host discussions on Vision Zero. Student volunteers from Dorsey and John Adams served as ambassadors for the design installations along the boulevard throughout the week, explaining the purpose behind them and conducting surveys related to the community’s experiences of traffic safety.

On Friday, May 12, LA-Mas and PESA hosted a culminating event at West Adams’ Cafe Fais Do Do, where community members came together to share their experiences of traffic collisions, serious injuries, fatalities, and how important street safety is to the community. LADOT was on site to share proposed traffic-safety improvements for the street and solicit community feedback. Attendees ranging from young children in strollers to senior citizens enjoyed homemade chili and cornbread and music spun by a local DJ.

Funding for this program was provided by a grant from the California Office of Traffic Safety (OTS), through the National Highway Traffic Safety Administration.